mirror of
https://bitbucket.org/wisemapping/wisemapping-frontend.git
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263 lines
20 KiB
Plaintext
263 lines
20 KiB
Plaintext
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<map version="1.0.1">
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<node ID="ID_null" TEXT="corona">
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<node ID="ID_null" POSITION="right" STYLE="fork" TEXT="The Beer market">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Future">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Sales were decreasing due to competitive media budgets"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Inbev in talks with Anh Bush">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Two biggest companies will create huge company"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="other merger talks"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="domestic and foreign threats"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Beer Marketing">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="People drink marketing"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="2007">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Anh Bush">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="produces in foreign markets"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Heineken">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Dutch"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="reputation of top selling beer in world"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="marketing">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="2006 aggressive marketing campaign">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Heineken Premium Light"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="superior taste"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="no mythology"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="premium brand"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="premium beer"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="produces beer domestically">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="parent of local distributors">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="distribution"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="importing">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="import taxes passed on to consumer"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="marketing"/>
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</node>
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</node>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="SAP Miller"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="inbev"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="2004 merger">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="largest merge">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="worth 12.8 billion"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="#5 Am Bev - Brazil"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="#1 Interbrew"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Interbrew">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="flagship brand: Stella Artois"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="local managers controlling brands"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="sales in 110 countries"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="aquired breweries in 20 countries"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Belgian"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="startup costs high">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="industry supported conectration"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="90s national leaders expanded abroad"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="different countries had different tastes"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="colsolition happened in 1800s"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="no means of transport"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="many local breweries"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="traditionally a clustered market"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Carloz Fernandez CEO">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Expanding production ">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="300 million investment"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="renovate facility in Zacatecas"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="vision: top five brewers">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="top 10 beer producers in world">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Corona Extra">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Since 1997 #1 import in US">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="outsold competitor by 50%"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="56% shar of domestic market"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="worlds fourth best selling beer"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="2005">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="export sales 30%"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="4% increase domestically"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="12.3 % exports"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="7.8 % sales growth compounded over ten years"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="International Business model">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Capitalize on NAFTA"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Growing international demand"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="experienced local distributors"/>
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</node>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="CEO Since 1997">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="29 years old">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="working there since 13"/>
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</node>
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</node>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Modelo in world">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="One of top 10 breweries in world"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Fifth largest distributor in world">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="in 12 years"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Can they sustain that trend"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="International market protected Modelo from unstable peso"/>
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</node>
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<node ID="ID_null" POSITION="right" STYLE="fork" TEXT="Mexico Industry">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="FEMSA">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="foriegn market">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Recently partnered with Heiniken for US market">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="2005 18.7% growth"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="90s entry to us market failed"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Partnership Heiniken">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Distribution in US"/>
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</node>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="domestic market">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="NAFTA SACoca cola">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Exclusive distributor"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="997 to 2004 taking domestic market share"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="leads domestic premium beer market"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Owns Oxxo C">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="CA largest chain of conv stores"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="production and distribution in Mexico: peso not a threat"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="37% of domestic market"/>
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</node>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="modelo">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="62.8% of market"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="NAFTA S.A. An Bucsh"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="imported beer only 1% sales">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="half were anh bcsh dist by modelo"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="one of the largest domestic beer markets"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="has most trade agreements in world"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Modelo in Mexico">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Largest Beer producer and distrubutor in Mexico">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="corona 56% share"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="1971, Antonino Fernandez was appointed CEO">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Anheuser-Busch 17.7 % of the equity">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="The 50.2 % represented 43.9% voting"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Mexican Stock exchange in 1994"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="History to 1970">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="bought the brands and assets of the Toluca y Mexico Brewery">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="country's oldest brand of beer"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="1935"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="1940s period of strong growth ">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="improve distribution methods and produc¬tion facilities ">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="distribution: direct with profit sharing"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="concentrate domesti¬cally "/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Corona 2nd Brand">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Clear Glass Customers preference"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Modelo 1st Brand"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="focus on Mexico City"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="formed in 1922">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Fernandez Family Sole owner since 1936"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Diez sole owner 1936"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Iriarte died in 1932"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr"/>
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</node>
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</node>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="US Beer Market">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="volume main driver"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="dense network of regional craft brewing"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="80% of market">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Miller"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="adolf coors"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="AB">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="75% of industry profits"/>
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</node>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Groth expectations reduced"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Consumption six times higher per cap"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="2nd largest nest to China"/>
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</node>
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<node ID="ID_null" POSITION="right" STYLE="fork" TEXT="Modelo in US">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Us dist contracts">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Gambrinus">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="eastern dist"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="1986"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Chicago based Barton Beers 1st">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="largest importer in 25 western states"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="production in Mexico"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Modelo had final say on brand image"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="procermex inc">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Coordinate"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Supervise"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Support"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Modelo us subsidiary"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="importer/distributors">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="advertixing"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="customs"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="pricing"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="insurance"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="transportation"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="competitive relationship"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Autonomous"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Local Companies"/>
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</node>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Marketing">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="1996ad budget">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="an bsch 192 mil"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Heiniken 15 mil"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Corona 5.1 mil"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Fun in the sun">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="relaxation"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="escape"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Barton Beer's idea"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="dependable second choise"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="beer for non beer drinkers"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="found new following"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="not testosterone driven"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="not selling premium quality"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="surfing mythology"/>
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</node>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="2007 5 beers to us">
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="131 million cases"/>
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<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Heineken">
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Main Import Comptitor"/>
|
||
|
|
</node>
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="3 of top 8 beers in US"/>
|
||
|
|
</node>
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="History">
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="1991">
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="distributors took the loss"/>
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="doubling of federal excise tax on beer">
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="distributor absorb the tax 92"/>
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="sales decrease of 15 percent"/>
|
||
|
|
</node>
|
||
|
|
</node>
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="rapid growth 1980s">
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="second most popular imported beer"/>
|
||
|
|
</node>
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="gained popularity in southern states"/>
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="Amalgamated Distillery Products Inc. (">
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="later renamed Barton Beers Ltd."/>
|
||
|
|
</node>
|
||
|
|
<node ID="ID_null" POSITION="left" STYLE="fork" TEXT="1979"/>
|
||
|
|
</node>
|
||
|
|
</node>
|
||
|
|
</node>
|
||
|
|
</map>
|