diff --git a/packages/webapp/lang/de.json b/packages/webapp/lang/de.json
index 94dd88a7..029bda71 100644
--- a/packages/webapp/lang/de.json
+++ b/packages/webapp/lang/de.json
@@ -57,7 +57,7 @@
     "defaultMessage": "Add Label"
   },
   "action.new": {
-    "defaultMessage": "New Map"
+    "defaultMessage": "New map"
   },
   "action.open": {
     "defaultMessage": "Open"
@@ -313,7 +313,7 @@
     "defaultMessage": "Choose a file"
   },
   "maps.create-tooltip": {
-    "defaultMessage": "Create a New Map"
+    "defaultMessage": "Create a new mindmap"
   },
   "maps.empty-result": {
     "defaultMessage": "No matching record found with the current filter criteria."
diff --git a/packages/webapp/lang/en.json b/packages/webapp/lang/en.json
index 94dd88a7..029bda71 100644
--- a/packages/webapp/lang/en.json
+++ b/packages/webapp/lang/en.json
@@ -57,7 +57,7 @@
     "defaultMessage": "Add Label"
   },
   "action.new": {
-    "defaultMessage": "New Map"
+    "defaultMessage": "New map"
   },
   "action.open": {
     "defaultMessage": "Open"
@@ -313,7 +313,7 @@
     "defaultMessage": "Choose a file"
   },
   "maps.create-tooltip": {
-    "defaultMessage": "Create a New Map"
+    "defaultMessage": "Create a new mindmap"
   },
   "maps.empty-result": {
     "defaultMessage": "No matching record found with the current filter criteria."
diff --git a/packages/webapp/lang/es.json b/packages/webapp/lang/es.json
index 94dd88a7..029bda71 100644
--- a/packages/webapp/lang/es.json
+++ b/packages/webapp/lang/es.json
@@ -57,7 +57,7 @@
     "defaultMessage": "Add Label"
   },
   "action.new": {
-    "defaultMessage": "New Map"
+    "defaultMessage": "New map"
   },
   "action.open": {
     "defaultMessage": "Open"
@@ -313,7 +313,7 @@
     "defaultMessage": "Choose a file"
   },
   "maps.create-tooltip": {
-    "defaultMessage": "Create a New Map"
+    "defaultMessage": "Create a new mindmap"
   },
   "maps.empty-result": {
     "defaultMessage": "No matching record found with the current filter criteria."
diff --git a/packages/webapp/lang/fr.json b/packages/webapp/lang/fr.json
index 94dd88a7..029bda71 100644
--- a/packages/webapp/lang/fr.json
+++ b/packages/webapp/lang/fr.json
@@ -57,7 +57,7 @@
     "defaultMessage": "Add Label"
   },
   "action.new": {
-    "defaultMessage": "New Map"
+    "defaultMessage": "New map"
   },
   "action.open": {
     "defaultMessage": "Open"
@@ -313,7 +313,7 @@
     "defaultMessage": "Choose a file"
   },
   "maps.create-tooltip": {
-    "defaultMessage": "Create a New Map"
+    "defaultMessage": "Create a new mindmap"
   },
   "maps.empty-result": {
     "defaultMessage": "No matching record found with the current filter criteria."
diff --git a/packages/webapp/package.json b/packages/webapp/package.json
index f131327a..9f71a59c 100644
--- a/packages/webapp/package.json
+++ b/packages/webapp/package.json
@@ -57,6 +57,7 @@
         "dayjs": "^1.10.4",
         "react": "^17.0.0",
         "react-dom": "^17.0.0",
+        "react-ga": "^3.3.0",
         "react-google-recaptcha": "^2.1.0",
         "react-intl": "^3.0.0",
         "react-query": "^3.6.0",
diff --git a/packages/webapp/public/index.html b/packages/webapp/public/index.html
index 704338b4..2f2a2d91 100644
--- a/packages/webapp/public/index.html
+++ b/packages/webapp/public/index.html
@@ -3,22 +3,39 @@
 <html lang="en">
 
 <head>
-    <meta charset="utf-8" />
-    <link rel="icon" href="<%=PUBLIC_URL%>/favicon.ico" />
-    <link rel="preconnect" href="https://fonts.gstatic.com" />
-    <link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@100;200;300;400;600&display=swap" rel="stylesheet" />
+  <title>WiseMapping - Visual Thinking Evolution</title>
 
-    <meta name="viewport" content="width=device-width" />
-    <meta name="theme-color" content="#000000" />
-    <meta name="description" content="WiseMappping" />
-    <link rel="apple-touch-icon" href="<%=PUBLIC_URL%>/favicon.png" />
+  <meta charset="utf-8" />
+  <link rel="icon" href="<%=PUBLIC_URL%>/favicon.ico" />
+  <link rel="preconnect" href="https://fonts.gstatic.com" />
+  <link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@100;200;300;400;600&display=swap"
+    rel="stylesheet" />
 
-    <!--
+  <meta name="viewport" content="width=device-width" />
+  <meta name="theme-color" content="#000000" />
+  <meta name="description" content="WiseMappping" />
+  <link rel="apple-touch-icon" href="<%=PUBLIC_URL%>/favicon.png" />
+
+  <meta http-equiv="Content-Type" content="text/html;charset=utf-8">
+  <meta name="author" content="WiseMapping">
+  <meta name="publisher" content="WiseMapping Open Source">
+  <meta name="keywords"
+    content="mindmap,mind map,mind maps,mindmaps,ideas,brainstorming,organize,thoughts,structure,collaboration,free,fast,simple,online,tool,knowledge,share,sharing,publish">
+  <meta name="description"
+    content="WiseMapping is a free, fast and simple online mind mapping editor for individuals and business. Sign up to start organizing and sharing your ideas and thoughts.">
+  <meta property="og:title" content="WiseMapping" />
+  <meta property="og:type" content="website" />
+  <meta property="og:url" content="https://www.wisemapping.com" />
+  <meta property="og:image" content="https://www.wisemapping.com/images/logo.png" />
+  <meta property="og:site_name" content="WiseMapping" />
+
+
+  <!--
       manifest.json provides metadata used when your web app is installed on a
       user's mobile device or desktop. See https://developers.google.com/web/fundamentals/web-app-manifest/
     -->
-    <link rel="manifest" href="<%=PUBLIC_URL%>/manifest.json" />
-    <!--
+  <link rel="manifest" href="<%=PUBLIC_URL%>/manifest.json" />
+  <!--
       Notice the use of %PUBLIC_URL% in the tags above.
       It will be replaced with the URL of the `public` folder during the build.
       Only files inside the `public` folder can be referenced from the HTML.
@@ -27,16 +44,40 @@
       work correctly both with client-side routing and a non-root public URL.
       Learn how to configure a non-root public URL by running `npm run build`.
     -->
-    <!--
+  <!--
       Dynamic runtime configuration properties (https://dev.to/matt_catalfamo/runtime-configurations-with-react-22dl)
     -->
-    <title>Loading | WiseMapping</title>
+  <script>
+    (function (i, s, o, g, r, a, m) {
+      i['GoogleAnalyticsObject'] = r;
+      i[r] = i[r] || function () {
+        (i[r].q = i[r].q || []).push(arguments)
+      }, i[r].l = 1 * new Date();
+      a = s.createElement(o),
+        m = s.getElementsByTagName(o)[0];
+      a.async = 1;
+      a.src = g;
+      m.parentNode.insertBefore(a, m)
+    })(window, document, 'script', '//www.google-analytics.com/analytics.js', 'ga');
+
+    ga('create', 'UA-2347723-1', 'wisemapping.com');
+    ga('send', 'pageview');
+  </script>
+
+  <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
+  <script>
+    (adsbygoogle = window.adsbygoogle || []).push({
+      google_ad_client: "ca-pub-4996113942657337",
+      enable_page_level_ads: true,
+      overlays: { bottom: true }
+    });
+  </script>
 </head>
 
 <body>
-    <noscript>You need to enable JavaScript to run this app.</noscript>
-    <div id="root"></div>
-    <!--
+  <noscript>You need to enable JavaScript to run this app.</noscript>
+  <div id="root"></div>
+  <!--
       This HTML file is a template.
       If you open it directly in the browser, you will see an empty page.
 
diff --git a/packages/webapp/src/components/forgot-password-page/index.tsx b/packages/webapp/src/components/forgot-password-page/index.tsx
index 1da93293..cda4c826 100644
--- a/packages/webapp/src/components/forgot-password-page/index.tsx
+++ b/packages/webapp/src/components/forgot-password-page/index.tsx
@@ -76,7 +76,7 @@ const ForgotPassword = () => {
 const ForgotPasswordPage = (): React.ReactElement => {
     const intl = useIntl();
     useEffect(() => {
-        document.title = intl.formatMessage({id:'forgot.page-title', defaultMessage:'Forgot Password | WiseMapping' });
+        document.title = intl.formatMessage({ id: 'forgot.page-title', defaultMessage: 'Forgot Password | WiseMapping' });
     });
 
     return (
diff --git a/packages/webapp/src/components/layout/footer/index.tsx b/packages/webapp/src/components/layout/footer/index.tsx
index 9959aa9b..48536609 100644
--- a/packages/webapp/src/components/layout/footer/index.tsx
+++ b/packages/webapp/src/components/layout/footer/index.tsx
@@ -1,11 +1,9 @@
 import React from 'react';
 import { FormattedMessage } from 'react-intl';
 import { StyledFooter } from './styled';
+import poweredByIcon from './pwrdby-white.svg';
 
-// FIXME: use SVG loader
 // eslint-disable-next-line
-const poweredByIcon = require('./pwrdby-white.svg');
-
 const Footer = (): React.ReactElement => {
     return (
         <StyledFooter>
