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wisemapping-frontend/packages/mindplot/test/unit/export/expected/bigmap.xls
Paulo Gustavo Veiga b346993c66 Add Txt exporter test
2022-01-02 10:37:33 -08:00

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</Row>
<Row>
<Cell ss:Index="2">
<Data ss:Type="String">The Beer market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">Future</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Sales were decreasing due to competitive media budgets</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Inbev in talks with Anh Bush</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Two biggest companies will create huge company</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">other merger talks</Data>
</Cell>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">domestic and foreign threats</Data>
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<Row>
<Cell ss:Index="3">
<Data ss:Type="String">Beer Marketing</Data>
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<Row>
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<Data ss:Type="String">People drink marketing</Data>
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<Row>
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<Row>
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<Data ss:Type="String">Anh Bush</Data>
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<Row>
<Cell ss:Index="5">
<Data ss:Type="String">produces in foreign markets</Data>
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<Row>
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<Data ss:Type="String">Heineken</Data>
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<Row>
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<Data ss:Type="String">Dutch</Data>
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<Row>
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<Data ss:Type="String">reputation of top selling beer in world</Data>
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<Row>
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<Data ss:Type="String">marketing</Data>
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<Row>
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<Data ss:Type="String">2006 aggressive marketing campaign</Data>
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<Row>
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<Row>
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<Row>
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<Row>
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<Data ss:Type="String">premium brand</Data>
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<Row>
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<Row>
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<Data ss:Type="String">produces beer domestically</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="6">
<Data ss:Type="String">parent of local distributors</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="7">
<Data ss:Type="String">distribution</Data>
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</Row>
<Row>
<Cell ss:Index="7">
<Data ss:Type="String">importing</Data>
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</Row>
<Row>
<Cell ss:Index="8">
<Data ss:Type="String">import taxes passed on to consumer</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="7">
<Data ss:Type="String">marketing</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">SAP Miller</Data>
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</Row>
<Row>
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<Data ss:Type="String">inbev</Data>
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<Row>
<Cell ss:Index="3">
<Data ss:Type="String">2004 merger</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">largest merge</Data>
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<Row>
<Cell ss:Index="5">
<Data ss:Type="String">worth 12.8 billion</Data>
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</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">#5 Am Bev - Brazil</Data>
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</Row>
<Row>
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<Data ss:Type="String">#1 Interbrew</Data>
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<Row>
<Cell ss:Index="3">
<Data ss:Type="String">Interbrew</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">flagship brand: Stella Artois</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">local managers controlling brands</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">sales in 110 countries</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">aquired breweries in 20 countries</Data>
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<Row>
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<Data ss:Type="String">Belgian</Data>
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<Row>
<Cell ss:Index="3">
<Data ss:Type="String">startup costs high</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">industry supported conectration</Data>
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<Row>
<Cell ss:Index="3">
<Data ss:Type="String">90s national leaders expanded abroad</Data>
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<Row>
<Cell ss:Index="3">
<Data ss:Type="String">different countries had different tastes</Data>
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<Data ss:Type="String">colsolition happened in 1800s</Data>
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<Data ss:Type="String">traditionally a clustered market</Data>
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<Data ss:Type="String">Carloz Fernandez CEO</Data>
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<Data ss:Type="String">Expanding production </Data>
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<Cell ss:Index="4">
<Data ss:Type="String">300 million investment</Data>
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<Data ss:Type="String">renovate facility in Zacatecas</Data>
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<Data ss:Type="String">2005</Data>
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<Row>
<Cell ss:Index="6">
<Data ss:Type="String">export sales 30%</Data>
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<Row>
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<Data ss:Type="String">4% increase domestically</Data>
</Cell>
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<Row>
<Cell ss:Index="6">
<Data ss:Type="String">12.3 % exports</Data>
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<Row>
<Cell ss:Index="5">
<Data ss:Type="String">7.8 % sales growth compounded over ten years</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">International Business model</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Capitalize on NAFTA</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Growing international demand</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">experienced local distributors</Data>
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<Row>
<Cell ss:Index="3">
<Data ss:Type="String">CEO Since 1997</Data>
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<Data ss:Type="String">29 years old</Data>
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<Row>
<Cell ss:Index="5">
<Data ss:Type="String">working there since 13</Data>
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<Row>
<Cell ss:Index="2">
<Data ss:Type="String">Modelo in world</Data>
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<Data ss:Type="String">One of top 10 breweries in world</Data>
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</Row>
<Row>
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<Data ss:Type="String">Fifth largest distributor in world</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">in 12 years</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Can they sustain that trend</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">International market protected Modelo from unstable peso</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="2">
<Data ss:Type="String">Mexico Industry</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">FEMSA</Data>
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</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">foriegn market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Recently partnered with Heiniken for US market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="6">
<Data ss:Type="String">2005 18.7% growth</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">90s entry to us market failed</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Partnership Heiniken</Data>
</Cell>
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<Row>
<Cell ss:Index="6">
<Data ss:Type="String">Distribution in US</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">domestic market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">NAFTA SACoca cola</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="6">
<Data ss:Type="String">Exclusive distributor</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">997 to 2004 taking domestic market share</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">leads domestic premium beer market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Owns Oxxo C</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="6">
<Data ss:Type="String">CA largest chain of conv stores</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">production and distribution in Mexico: peso not a threat</Data>
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</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">37% of domestic market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">modelo</Data>
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<Row>
<Cell ss:Index="4">
<Data ss:Type="String">62.8% of market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">NAFTA S.A. An Bucsh</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">imported beer only 1% sales</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">half were anh bcsh dist by modelo</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">one of the largest domestic beer markets</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">has most trade agreements in world</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="2">
<Data ss:Type="String">Modelo in Mexico</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">Largest Beer producer and distrubutor in Mexico</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">corona 56% share</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">1971, Antonino Fernandez was appointed CEO</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Anheuser-Busch 17.7 % of the equity</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">The 50.2 % represented 43.9% voting</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Mexican Stock exchange in 1994</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">History to 1970</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">bought the brands and assets of the Toluca y Mexico Brewery</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">country's oldest brand of beer</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">1935</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">1940s period of strong growth </Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">improve distribution methods and produc¬tion facilities </Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="6">
<Data ss:Type="String">distribution: direct with profit sharing</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">concentrate domesti¬cally </Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Corona 2nd Brand</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Clear Glass Customers preference</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Modelo 1st Brand</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">focus on Mexico City</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">formed in 1922</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Fernandez Family Sole owner since 1936</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Diez sole owner 1936</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Iriarte died in 1932</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="2">
<Data ss:Type="String">US Beer Market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">volume main driver</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">dense network of regional craft brewing</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">80% of market</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Miller</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">adolf coors</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">AB</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">75% of industry profits</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">Groth expectations reduced</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">Consumption six times higher per cap</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">2nd largest nest to China</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="2">
<Data ss:Type="String">Modelo in US</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">Us dist contracts</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Gambrinus</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">eastern dist</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">1986</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Chicago based Barton Beers 1st</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">largest importer in 25 western states</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">production in Mexico</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Modelo had final say on brand image</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">procermex inc</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Coordinate</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Supervise</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Support</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Modelo us subsidiary</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">importer/distributors</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">advertixing</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">customs</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">pricing</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">insurance</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">transportation</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">competitive relationship</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Autonomous</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Local Companies</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">Marketing</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">1996ad budget</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">an bsch 192 mil</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Heiniken 15 mil</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Corona 5.1 mil</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Fun in the sun</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">relaxation</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">escape</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Barton Beer's idea</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">dependable second choise</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">beer for non beer drinkers</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">found new following</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">not testosterone driven</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">not selling premium quality</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">surfing mythology</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">2007 5 beers to us</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">131 million cases</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Heineken</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">Main Import Comptitor</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">3 of top 8 beers in US</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="3">
<Data ss:Type="String">History</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">1991</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">distributors took the loss</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">doubling of federal excise tax on beer</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="6">
<Data ss:Type="String">distributor absorb the tax 92</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="6">
<Data ss:Type="String">sales decrease of 15 percent</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">rapid growth 1980s</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">second most popular imported beer</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">gained popularity in southern states</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">Amalgamated Distillery Products Inc. (</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="5">
<Data ss:Type="String">later renamed Barton Beers Ltd.</Data>
</Cell>
</Row>
<Row>
<Cell ss:Index="4">
<Data ss:Type="String">1979</Data>
</Cell>
</Row>
</Table>
</Worksheet>
</Workbook>
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