wisemapping-frontend/packages/mindplot/test/unit/export/expected/bigmap.csv

1	corona
2	,
3	The Beer market
4	,
5	,
6	Future
7	,
8	,
9	,
10	Sales were decreasing due to competitive media budgets
11	,
12	,
13	,
14	Inbev in talks with Anh Bush
15	,
16	,
17	,
18	,
19	Two biggest companies will create huge company
20	,
21	,
22	,
23	other merger talks
24	,
25	,
26	,
27	domestic and foreign threats
28	,
29	,
30	Beer Marketing
31	,
32	,
33	,
34	People drink marketing
35	,
36	,
37	2007
38	,
39	,
40	,
41	Anh Bush
42	,
43	,
44	,
45	,
46	produces in foreign markets
47	,
48	,
49	,
50	Heineken
51	,
52	,
53	,
54	,
55	Dutch
56	,
57	,
58	,
59	,
60	reputation of top selling beer in world
61	,
62	,
63	,
64	,
65	marketing
66	,
67	,
68	,
69	,
70	,
71	2006 aggressive marketing campaign
72	,
73	,
74	,
75	,
76	,
77	,
78	Heineken Premium Light
79	,
80	,
81	,
82	,
83	,
84	superior taste
85	,
86	,
87	,
88	,
89	,
90	no mythology
91	,
92	,
93	,
94	,
95	,
96	premium brand
97	,
98	,
99	,
100	,
101	,
102	premium beer
103	,
104	,
105	,
106	,
107	produces beer domestically
108	,
109	,
110	,
111	,
112	,
113	parent of local distributors
114	,
115	,
116	,
117	,
118	,
119	,
120	distribution
121	,
122	,
123	,
124	,
125	,
126	,
127	importing
128	,
129	,
130	,
131	,
132	,
133	,
134	,
135	import taxes passed on to consumer
136	,
137	,
138	,
139	,
140	,
141	,
142	marketing
143	,
144	,
145	,
146	SAP Miller
147	,
148	,
149	,
150	inbev
151	,
152	,
153	2004 merger
154	,
155	,
156	,
157	largest merge
158	,
159	,
160	,
161	,
162	worth 12.8 billion
163	,
164	,
165	,
166	#5 Am Bev - Brazil
167	,
168	,
169	,
170	#1 Interbrew
171	,
172	,
173	Interbrew
174	,
175	,
176	,
177	flagship brand: Stella Artois
178	,
179	,
180	,
181	local managers controlling brands
182	,
183	,
184	,
185	sales in 110 countries
186	,
187	,
188	,
189	aquired breweries in 20 countries
190	,
191	,
192	,
193	Belgian
194	,
195	,
196	startup costs high
197	,
198	,
199	,
200	industry supported conectration
201	,
202	,
203	90s national leaders expanded abroad
204	,
205	,
206	different countries had different tastes
207	,
208	,
209	colsolition happened in 1800s
210	,
211	,
212	no means of transport
213	,
214	,
215	many local breweries
216	,
217	,
218	traditionally a clustered market
219	,
220	Carloz Fernandez CEO
221	,
222	,
223	Expanding production
224	,
225	,
226	,
227	300 million investment
228	,
229	,
230	,
231	renovate facility in Zacatecas
232	,
233	,
234	vision: top five brewers
235	,
236	,
237	,
238	top 10 beer producers in world
239	,
240	,
241	,
242	,
243	Corona Extra
244	,
245	,
246	,
247	,
248	,
249	Since 1997 #1 import in US
250	,
251	,
252	,
253	,
254	,
255	,
256	outsold competitor by 50%
257	,
258	,
259	,
260	,
261	,
262	56% shar of domestic market
263	,
264	,
265	,
266	,
267	,
268	worlds fourth best selling beer
269	,
270	,
271	,
272	,
273	2005
274	,
275	,
276	,
277	,
278	,
279	export sales 30%
280	,
281	,
282	,
283	,
284	,
285	4% increase domestically
286	,
287	,
288	,
289	,
290	,
291	12.3 % exports
292	,
293	,
294	,
295	,
296	7.8 % sales growth compounded over ten years
297	,
298	,
299	,
300	International Business model
301	,
302	,
303	,
304	,
305	Capitalize on NAFTA
306	,
307	,
308	,
309	,
310	Growing international demand
311	,
312	,
313	,
314	,
315	experienced local distributors
316	,
317	,
318	CEO Since 1997
319	,
320	,
321	,
322	29 years old
323	,
324	,
325	,
326	,
327	working there since 13
328	,
329	Modelo in world
330	,
331	,
332	One of top 10 breweries in world
333	,
334	,
335	Fifth largest distributor in world
336	,
337	,
338	,
339	in 12 years
340	,
341	,
342	,
343	Can they sustain that trend
344	,
345	,
346	International market protected Modelo from unstable peso
347	,
348	Mexico Industry
349	,
350	,
351	FEMSA
352	,
353	,
354	,
355	foriegn market
356	,
357	,
358	,
359	,
360	Recently partnered with Heiniken for US market
361	,
362	,
363	,
364	,
365	,
366	2005 18.7% growth
367	,
368	,
369	,
370	,
371	90s entry to us market failed
372	,
373	,
374	,
375	,
376	Partnership Heiniken
377	,
378	,
379	,
380	,
381	,
382	Distribution in US
383	,
384	,
385	,
386	domestic market
387	,
388	,
389	,
390	,
391	NAFTA SACoca cola
392	,
393	,
394	,
395	,
396	,
397	Exclusive distributor
398	,
399	,
400	,
401	,
402	997 to 2004 taking domestic market share
403	,
404	,
405	,
406	,
407	leads domestic premium beer market
408	,
409	,
410	,
411	,
412	Owns Oxxo C
413	,
414	,
415	,
416	,
417	,
418	CA largest chain of conv stores
419	,
420	,
421	,
422	,
423	production and distribution in Mexico: peso not a threat
424	,
425	,
426	,
427	,
428	37% of domestic market
429	,
430	,
431	modelo
432	,
433	,
434	,
435	62.8% of market
436	,
437	,
438	,
439	NAFTA S.A. An Bucsh
440	,
441	,
442	imported beer only 1% sales
443	,
444	,
445	,
446	half were anh bcsh dist by modelo
447	,
448	,
449	one of the largest domestic beer markets
450	,
451	,
452	has most trade agreements in world
453	,
454	Modelo in Mexico
455	,
456	,
457	Largest Beer producer and distrubutor in Mexico
458	,
459	,
460	,
461	corona 56% share
462	,
463	,
464	1971, Antonino Fernandez was appointed CEO
465	,
466	,
467	,
468	Anheuser-Busch 17.7 % of the equity
469	,
470	,
471	,
472	,
473	The 50.2 % represented 43.9% voting
474	,
475	,
476	,
477	Mexican Stock exchange in 1994
478	,
479	,
480	History to 1970
481	,
482	,
483	,
484	bought the brands and assets of the Toluca y Mexico Brewery
485	,
486	,
487	,
488	,
489	country's oldest brand of beer
490	,
491	,
492	,
493	,
494	1935
495	,
496	,
497	,
498	1940s period of strong growth
499	,
500	,
501	,
502	,
503	improve distribution methods and produc¬tion facilities
504	,
505	,
506	,
507	,
508	,
509	distribution: direct with profit sharing
510	,
511	,
512	,
513	,
514	concentrate domesti¬cally
515	,
516	,
517	,
518	Corona 2nd Brand
519	,
520	,
521	,
522	,
523	Clear Glass Customers preference
524	,
525	,
526	,
527	Modelo 1st Brand
528	,
529	,
530	,
531	focus on Mexico City
532	,
533	,
534	,
535	formed in 1922
536	,
537	,
538	,
539	,
540	Fernandez Family Sole owner since 1936
541	,
542	,
543	,
544	,
545	Diez sole owner 1936
546	,
547	,
548	,
549	,
550	Iriarte died in 1932
551	,
552	,
553	,
554	,
555	Pablo Diez Fernandez, Braulio Irare, Marin Oyamburr
556	,
557	US Beer Market
558	,
559	,
560	volume main driver
561	,
562	,
563	dense network of regional craft brewing
564	,
565	,
566	80% of market
567	,
568	,
569	,
570	Miller
571	,
572	,
573	,
574	adolf coors
575	,
576	,
577	,
578	AB
579	,
580	,
581	,
582	,
583	75% of industry profits
584	,
585	,
586	Groth expectations reduced
587	,
588	,
589	Consumption six times higher per cap
590	,
591	,
592	2nd largest nest to China
593	,
594	Modelo in US
595	,
596	,
597	Us dist contracts
598	,
599	,
600	,
601	Gambrinus
602	,
603	,
604	,
605	,
606	eastern dist
607	,
608	,
609	,
610	,
611	1986
612	,
613	,
614	,
615	Chicago based Barton Beers 1st
616	,
617	,
618	,
619	,
620	largest importer in 25 western states
621	,
622	,
623	,
624	production in Mexico
625	,
626	,
627	,
628	Modelo had final say on brand image
629	,
630	,
631	,
632	procermex inc
633	,
634	,
635	,
636	,
637	Coordinate
638	,
639	,
640	,
641	,
642	Supervise
643	,
644	,
645	,
646	,
647	Support
648	,
649	,
650	,
651	,
652	Modelo us subsidiary
653	,
654	,
655	,
656	importer/distributors
657	,
658	,
659	,
660	,
661	advertixing
662	,
663	,
664	,
665	,
666	customs
667	,
668	,
669	,
670	,
671	pricing
672	,
673	,
674	,
675	,
676	insurance
677	,
678	,
679	,
680	,
681	transportation
682	,
683	,
684	,
685	,
686	competitive relationship
687	,
688	,
689	,
690	,
691	Autonomous
692	,
693	,
694	,
695	,
696	Local Companies
697	,
698	,
699	Marketing
700	,
701	,
702	,
703	1996ad budget
704	,
705	,
706	,
707	,
708	an bsch 192 mil
709	,
710	,
711	,
712	,
713	Heiniken 15 mil
714	,
715	,
716	,
717	,
718	Corona 5.1 mil
719	,
720	,
721	,
722	Fun in the sun
723	,
724	,
725	,
726	,
727	relaxation
728	,
729	,
730	,
731	,
732	escape
733	,
734	,
735	,
736	,
737	Barton Beer's idea
738	,
739	,
740	,
741	dependable second choise
742	,
743	,
744	,
745	beer for non beer drinkers
746	,
747	,
748	,
749	found new following
750	,
751	,
752	,
753	not testosterone driven
754	,
755	,
756	,
757	not selling premium quality
758	,
759	,
760	,
761	surfing mythology
762	,
763	,
764	2007 5 beers to us
765	,
766	,
767	,
768	131 million cases
769	,
770	,
771	,
772	Heineken
773	,
774	,
775	,
776	,
777	Main Import Comptitor
778	,
779	,
780	,
781	3 of top 8 beers in US
782	,
783	,
784	History
785	,
786	,
787	,
788	1991
789	,
790	,
791	,
792	,
793	distributors took the loss
794	,
795	,
796	,
797	,
798	doubling of federal excise tax on beer
799	,
800	,
801	,
802	,
803	,
804	distributor absorb the tax 92
805	,
806	,
807	,
808	,
809	,
810	sales decrease of 15 percent
811	,
812	,
813	,
814	rapid growth 1980s
815	,
816	,
817	,
818	,
819	second most popular imported beer
820	,
821	,
822	,
823	gained popularity in southern states
824	,
825	,
826	,
827	Amalgamated Distillery Products Inc. (
828	,
829	,
830	,
831	,
832	later renamed Barton Beers Ltd.
833	,
834	,
835	,
836	1979